We obtain personal information about you from the following sources:

• Directly from you. Information you provide when you create an account, make a purchase, subscribe to our newsletter, contact our support team, or otherwise interact with our Services.
• Automatically through the Services. When you access or use our Services, we automatically collect certain information about your device and your interaction with our Services using cookies, pixels, and similar technologies.
• From service providers. We receive information from third-party service providers that help us operate, improve, and protect our Services, such as payment processors, analytics providers, and delivery partners.
• From partners or third parties. We may occasionally receive information about you from business partners, marketing partners, or social media platforms where you have chosen to share your information.

Providing, Tailoring, and Improving the Services

We use your personal information to provide, maintain, and improve our Services. This includes processing transactions, fulfilling orders, managing your account, providing customer support, and personalising your shopping experience based on your preferences and purchase history.

Communications and Updates

If you have opted in to receive communications from us (for example, by subscribing to our newsletter), we may occasionally send you emails about new arrivals, collections, or offers we think you might enjoy. We will only send marketing communications to you if you have given us your consent to do so, and you can withdraw that consent at any time by using the unsubscribe link included in every email we send. We respect your inbox and will never share your email address with third parties for their own marketing purposes.

Security and Fraud Prevention

We use your personal information to detect, investigate, and prevent fraudulent transactions and other illegal activities, and to protect the rights and property of Avora Home and others.

Communicating with You

We use your personal information to communicate with you about your orders, respond to your inquiries, and send you important notices about our Services, including updates to our terms and policies.

Legal Reasons

We may use your personal information where we believe it is necessary to comply with a legal obligation, to protect our rights, privacy, safety, or property, or those of other persons, or where it is necessary to establish, exercise, or defend legal claims.

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances include:

• With vendors or service providers who help us operate our business, including Shopify (our e-commerce platform), payment processors, shipping carriers, email service providers, and analytics tools.
• With business partners to provide you with products or services you have requested, or to facilitate a relationship you have with us.
• When you direct, request, or consent to our disclosing your personal information to specific third parties.
• With our affiliates or related entities for purposes consistent with this Privacy Policy.
• In connection with a business transaction such as a merger, acquisition, or sale of assets, in which case your personal information may be transferred as part of that transaction.

We do not sell or rent your personal information to third parties for their marketing purposes.

Our online store is hosted by Shopify. Shopify provides us with the e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application.

Shopify processes your data on our behalf and may use your personal information to improve and personalise your experience across the Shopify platform. When you provide us with personal information as part of a transaction, you consent to our sharing it with Shopify for processing and storage in accordance with their terms of service.

For more information about how Shopify uses your personal information, please see the Shopify Consumer Privacy Policy.

Our Services may contain links to third-party websites, applications, or services that are not operated or controlled by Avora Home. This Privacy Policy does not apply to those third-party services. We encourage you to read the privacy policies of every website and service you visit or use. When you click on a third-party link, you will be directed to that third party's site. We have no control over, and assume no responsibility for, the content, privacy practices, or policies of any third-party sites or services.

Our Services are not intended for use by children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at contact@shopavorahome.com so that we can take steps to delete such information.

We implement appropriate technical and organisational security measures designed to protect the security of your personal information. However, please be aware that no method of transmission over the internet, or method of electronic storage, is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely delete or anonymise it.

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

• Right of access. You may have the right to request a copy of the personal information we hold about you.
• Right to delete. You may have the right to request that we delete the personal information we hold about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to portability. You may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
• Right to opt out. You may have the right to opt out of the processing of your personal information for purposes of targeted advertising, the sale of personal information, or profiling in furtherance of decisions that produce legal or similarly significant effects.

Global Privacy Control

Some browsers and browser extensions support the Global Privacy Control (GPC) signal. When we detect such a signal, we will make reasonable efforts to respect your opt-out preferences where technically feasible. To learn more about GPC, visit globalprivacycontrol.org.

Communication Preferences

You can unsubscribe from our marketing communications at any time by clicking the "unsubscribe" link at the bottom of any marketing email. Please note that even if you unsubscribe from marketing emails, we may still send you transactional or service-related communications about your orders and account.

Additional Rights for UK and EEA Residents

If you are located in the United Kingdom or the European Economic Area, you may also have the right to object to or restrict the processing of your personal information. You may also have the right to lodge a complaint with your local data protection authority. We process your personal information on the basis of consent, contractual necessity, or our legitimate interests, as explained in this Privacy Policy.

If you have any complaints about the way we handle your personal information, please contact us first at contact@shopavorahome.com so we can try to resolve your concerns. If you are not satisfied with our response, or if you believe we are processing your personal information in a way that is not in accordance with the law, you have the right to lodge a complaint with your local data protection authority.

Our Services are operated from within the European Union. If you access our Services from outside the EU, please be aware that your information may be transferred to, stored, and processed in the EU or other countries where our service providers maintain facilities. By using our Services, you acknowledge that your personal information may be processed in countries with different data protection laws than your country of residence. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.